{"id":3365,"date":"2016-06-06T10:34:06","date_gmt":"2016-06-06T08:34:06","guid":{"rendered":"http:\/\/ec2-52-31-25-226.eu-west-1.compute.amazonaws.com\/?p=3365"},"modified":"2016-06-06T10:34:06","modified_gmt":"2016-06-06T08:34:06","slug":"estudios-fintonic-el-mercado-asegurador-en-espana","status":"publish","type":"post","link":"https:\/\/www.fintonic.com\/blog\/estudios-fintonic-el-mercado-asegurador-en-espana\/","title":{"rendered":"Estudios Fintonic: el mercado asegurador en Espa\u00f1a 2016"},"content":{"rendered":"<p>Seg\u00fan el Estudio <a href=\"https:\/\/go.onelink.me\/4dGw\/9c41141b\\\">Fintonic<\/a> \u201cEl mercado asegurador en Espa\u00f1a 2016\u201d:<\/p>\n<p style=\"text-align: center;\"><strong>EL GASTO MEDIO EN EL SEGURO DE AUTOM\u00d3VIL ASCIENDE A 685 EUROS ANUALES<\/strong><!--more--><\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"\" src=\"https:\/\/www.fintonic.com\/wp-content\/uploads\/2012\/07\/fondo-link-peq.jpg\" alt=\"\" \/>\u00a0<\/strong>Mapfre, Mutua Madrile\u00f1a, L\u00ednea Directa, Allianz y AXA, las compa\u00f1\u00edas con mayor penetraci\u00f3n en los seguros de autom\u00f3vil.<\/p>\n<p style=\"text-align: justify;\"><strong>Los clientes de las compa\u00f1\u00edas aseguradoras pagaron una media de 685 euros al a\u00f1o por sus p\u00f3lizas de autom\u00f3vil en 2015.<\/strong> Esta cifra aumenta hasta los 757 euros en el caso de los mayores de 35 a\u00f1os, mientras que los millennials (entre 18 y 34 a\u00f1os) destinaron 568 euros. El presupuesto de estos \u00faltimos fue un 25% menor debido a que sus veh\u00edculos suelen ser m\u00e1s econ\u00f3micos y contratan habitualmente menos coberturas. As\u00ed se desprende del <strong>Estudio Fintonic \u201cEl mercado asegurador en Espa\u00f1a 2016\u201d<\/strong> que analiza el mercado de las compa\u00f1\u00edas de seguros y el perfil del cliente en nuestro pa\u00eds.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan este documento, entre los millennials que actualmente son clientes de una compa\u00f1\u00eda de seguros, el 56,8% cuenta con, al menos, un seguro del ramo de auto; mientras que la penetraci\u00f3n entre los clientes de m\u00e1s de 35 a\u00f1os es de un 62,3%.<\/p>\n<p style=\"text-align: justify;\">A la hora de contratar sus p\u00f3lizas de autom\u00f3vil, los espa\u00f1oles se decantan principalmente por Mapfre (incluye Verti), Mutua Madrile\u00f1a, L\u00ednea Directa, Allianz y AXA (incluye Direct Seguros), que en su conjunto representan entre el 50% y el 60% del mercado.<\/p>\n<p style=\"text-align: justify;\">Las cinco compa\u00f1\u00edas con mayor cuota en seguros de autom\u00f3vil en el conjunto de la poblaci\u00f3n, tambi\u00e9n dominan el mercado de los millennials. Adem\u00e1s, este tipo de clientes es predominante en algunas compa\u00f1\u00edas, como L\u00ednea Directa, que tiene una penetraci\u00f3n en seguros de coche del 12,1% dentro de este colectivo, una cifra que duplica su cuota de mercado entre la poblaci\u00f3n general de p\u00f3lizas de auto.<\/p>\n<p><a href=\"https:\/\/go.onelink.me\/4dGw\/9c41141b\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-9496 size-full\" src=\"https:\/\/www.fintonic.com\/wp-content\/uploads\/2019\/02\/Descargate-la-app-.png\" alt=\"\" width=\"1278\" height=\"500\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el Estudio Fintonic \u201cEl mercado asegurador en Espa\u00f1a 2016\u201d: EL GASTO MEDIO EN EL SEGURO DE AUTOM\u00d3VIL ASCIENDE A 685 EUROS ANUALES<\/p>\n","protected":false},"author":3,"featured_media":4405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,79],"tags":[],"class_list":["post-3365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios-fintonic","category-seguros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudios Fintonic: el mercado asegurador en Espa\u00f1a 2016<\/title>\n<meta name=\"description\" content=\"Seg\u00fan el Estudio Fintonic &quot;El mercado asegurador en Espa\u00f1a&quot;, los clientes de las compa\u00f1\u00edas aseguradoras pagaron una media de 685 euros al a\u00f1o por sus p\u00f3lizas de autom\u00f3vil en 2015\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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